Discreet Labs · Since 2014

We help bold ideas grow. We help families shape lasting legacies.

We work with Nigerian founders who solve real problems in energy and technology. Today we also advise families and family businesses. We help them plan for the next generation.

For families Advice for families and family businesses Read more For founders Early support for Nigerian founders Read more

For families

We work with families across generations.

Wealth that endures.

We help each family agree its values and plan its succession. We work alongside the family’s own lawyers. We want to work with the family for decades.

Ownership
How the family holds its businesses.
Governance
The values and written rules that guide the family’s decisions.
Succession
How ownership and leadership pass to the next generation.
Business growth
How a family business tests a new idea and grows it with care.

For founders

We stand with founders from the first idea.

Innovate…

If you are building something that will change how Nigeria works, we want to be the first people you talk to.

Early stage
We work with founders at the idea, prototype or pilot stage. That is when support is hardest to find.
What we look for
The team, the market, the idea and the timing. We understand that ideas change.
Advice
On strategy, team and governance.
Introductions
To customers and partners in our network.

Our values

The same three values guide our work with founders and with families.

  1. 01

    Stewardship

    We act with wisdom, discipline and care. We build for the future and serve the needs of today.

  2. 02

    Integrity

    We act with honesty and openness. We earn trust through consistent and accountable decisions.

  3. 03

    Impact

    For us, success means better lives and stronger legacies. We work to improve our community.

Our name

What our name means

Discreet
We value confidentiality. We respect the trust of founders and families.
Labs
We grow with founders and with families. We believe in baby steps. We believe in iteration: we test, we learn, we improve.

Portfolio

Companies we have worked with

We believe the team decides a company’s success more than anything else.

Our story

We began as AsoLab. Our name changed. Our belief did not.

Friends of ours became founders. Through them, we saw that Africa’s best ideas lacked support. Over time, we saw another need. Families wanted help to plan ahead.

  1. 2014

    Our first founders

    As AsoLab, we advised Nigerian founders.

  2. 2017

    A new name: Discreet Labs

    We registered Discreet Labs Limited in Nigeria, RC 1451367.

  3. 2020

    Companies across sectors

    We worked with companies in energy, connectivity and media.

  4. Today

    Founders and families

    We still work with early-stage founders. We now also advise families and family businesses.

Contact

Let’s talk, then decide together.

Do you have a question about how we work? Write to us with a short note. If we can help, we will suggest a time to meet.

Families

Does your family want help to plan ahead?

enquiries@discreetlabs.co

Founders

Do you have an idea you think we need to know about?

enquiries@discreetlabs.co